• Offering consumer loans in 20 states
  • Robust underwriting standards
  • Successful track record in the industry

Despite living in the country with the world’s most sophisticated financial system, 16 million American adults are ‘unbanked’, according to the latest ‘Report on the Economic Well-Being of U.S. Households’ issued by the Board of Governors of the Federal Reserve System (http://nnw.fm/29Obr). Unbanked consumers are those without “a checking, savings, or money market account.” In addition, another 43 million or so are ‘under-banked’, defined as having a deposit account but also using at least one alternative financial service in the prior year. Yet prick the people who fall into these two market segments and, like their better-banked brethren, they will bleed, being no different. That similarity extends to their need for certain banking services, such as the personal loans offered by IEG Holdings Corp. (OTCQB: IEGH). The Nevada-based company offers loan products, under the label ‘Mr. Amazing Loans’, to residents of 20 states.

Who hasn’t needed, at some point, a personal loan for an emergency or to finance some venture? Yet banks are notoriously finicky. As Bob Hope once observed, “A bank is a place that will lend you money if you can prove you don’t need it.” Moreover, non-bank lenders charge usurious rates. The typical payday loan has rates ranging from…

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